Being active on social media is important in many industries, including the real estate industry. And keeping your social media pages like Instagram, LinkedIn, Facebook, and Twitter, for yourself as a real estate professional and your company’s social media pages, up to date shows that you are an active member in the industry as well as your company. Updating your social media pages allows your followers and clients to stay in the know about your company, new features, programs, events, sponsorships, and partnerships you are involved in.
Holidays are a great chance to showcase important updates like holiday hours or closures and also have a little bit of fun in the posting. If there is a national holiday that is “on brand” for your company, get creative! Our company, Bridge Loan Network, recently posted celebrating National Video Games Day, which matched other promotions we’ve published throughout the year. A quick search on National Holidays can turn up fun and easy ways to add content to your social media profiles each month.
Events are a great opportunity to network and make new business connections and partnerships, so it’s a great idea to promote these to your audience! Sharing the general timeline of the event, the educational content and how you and your company are participating are great ways to create engagement online. For example, our company uses headshots of our team members who are attending in our content so that if people go to the event, they know who they are looking for if they are interested in talking to us. When possible, it’s also a great idea to link to relevant pages in your post for more information on the event, even if it’s a blog post on your own company’s website. That helps push potential customers to your website from your social media pages and from there, people can choose to learn more about your company, and then decide they are interested in working with you.
Meet The Team Showcases:
Show off the faces that your followers and clients are working with or could work with. It helps to make it a more personable experience, and it is always helpful to put a face to the name. It also helps for tradeshows and events to know who you are looking for if you want to connect with someone at the company. If clients want to talk to the featured person to learn more about the company, this is a great opportunity to send a LinkedIn request and start that professional connection!
Don’t be afraid to use keyword hashtags to help reach more people. Even just a handful of keywords that relate to your content can help it reach a relevant audience, full of potential clients. You can even search hashtags of relevant content to make connections with other folks in the industry and set up potential partnerships.