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Real Estate Tech Through the Ages: Past, Present, and Beyond

The fast-paced real estate world has come a long way from the days of paper and pen signatures on documents. As technology evolved, the process of buying, selling, and managing properties became more accessible and efficient. From the introduction of online listings to newer technologies that haven’t shown us everything they are capable of; we are looking at how far technology has come and what that means for users.

Pre-digital

Before the digital era, real estate transactions relied on traditional methods. Real estate agents were the go-to for property deals, and any information on listed properties could only be found in newspapers, classified ads, and brochures. If you were interested in buying a home, you had to spend the time sitting down and looking through physical pages for information, and when you found a property, you were interested in, you had to schedule a face-to-face viewing.  Ready to buy? The contract is pen and paper and requires you to set up a time to physically sign everything.

Internet Rises

As the internet rose in popularity, the real estate industry shifted more and more to a digital presence. Online property listings emerged and grew in popularity, and eventually real estate agents could easily share listings across multiple platforms thanks to Multiple Listing Services (MLS). These digital listings are easily accessible to prospective buyers and renters. With photos in the listings, you could also get a good idea of the property before physically setting foot there. It was even possible to take a virtual tour for a more detailed look into the property.

Mobile Tech

Smartphones entered the playing field, and the real estate industry saw another change. Interested buyers and renters no longer had to be tied to a desktop or laptop to search for properties. You could be on the go and looking at your dream property right on your smartphone. Quicker communication was also possible now, and potential buyers could have the answers to their questions quickly via text or an on-the-go phone call.

Big Data

The rise of big data analytics has been a game changer for the real estate industry. Real estate professionals now have access to vast amounts of data, allowing for more accurate valuations, and market trend predictions, and can overall make smarter investment decisions. These data-driven insights enable stakeholders to navigate the market with confidence and precision.

Real Estate Software/Tools

As technology continues to advance, new real estate software has emerged. This ranges from property management programs for landlords to lending software solutions like Bridge Loan Network’s Loan Management System for brokers. No matter what the software is for, the goal is to make everything as simplified as possible, with all the information you need in one place, and accessible anywhere you are.

Artificial Intelligence

AI-powered tools have begun emerging and will continue to as we learn more about where to use them. You may have already seen AI in use, ranging from property search recommendations to predictive analytics. Popularity will continue to grow with this tool, and as AI is continuously being adopted professionals can use it to analyze property photos to add tags to the listing, assist landlords with rent pricing, and even identify potential fraud in real estate transactions. AI continues to advance and is expected to change how we buy, sell, and interact with properties and other real estate professionals.

Looking Ahead

At Bridge Loan Network, we recognize the advantage of staying at the forefront of technology. As the industry evolves, so do we. We push to incorporate cutting-edge technologies, such as virtual customer support, comprehensive rehab budget analysis, and secure payment collection to ensure seamless and transparent transactions for investors. As we look ahead, we are excited about the possibilities that lie ahead and the positive impact they will have on real estate professionals.

Real Estate Investment Strategies: Which One is Right for You?

Real estate investing is an attractive wealth-building strategy for many people. There are many different directions that you can go in, from fix and flip to buy and hold. With so many investment strategies, it can be difficult for new investors to know what direction is right for them. In this article, we will explore some of the more popular real estate investment strategies that may be right for investors just starting out.

BUY AND HOLD:

With a buy and hold strategy, the investor finds a property to purchase and hold for rental income and long-term appreciation. This allows for a steady cash flow (assuming the property is rented out) and passive income. There may also be some tax benefits associated with the buy and hold strategy. Mortgage interest, property tax, insurance, depreciation, and other property related expenses can be deducted.

However, you would have to take on the role of landlord and would be responsible for property management responsibilities. This would include property maintenance, tenant management, and rent collection, and you would be subject to additional legal and regulatory requirements. With any investment strategy, there are always market risks to keep in mind. Changes in supply and demand or local market conditions can impact property values and rental demand.

VACATION RENTALS:

For vacation rentals, the investor rents out owned properties on a short-term basis for vacations and temporary stays. There is potential for a higher income compared to long-term rentals due to higher average nightly rates. Seasonal demand in tourist markets may also result in higher-than-average rates during peak vacation season. You also have more control over minimum and maximum stays, allowing you to better control occupancy. Rates can be adjusted according to market demand, meaning you can optimize your revenue and adapt to recent market trends. Long-term, you may also be able to make gains when it’s time for you to sell the property due to the desirable location and a strong tourism market.

But you can’t rely on the income to be there 12 months out of the year. Expect seasonal fluctuations and demand that varies year to year or season to season. There may also be additional operating expenses (think cleaning expenses and more maintenance requirements). You should also be aware of regulatory restrictions since zoning requirements and definitions may vary by location.

FIX AND FLIP:

Fix and flip is a good strategy for those who are hands-on and like a project. The process involves finding a property that needs updates and fixing, doing the necessary repairs, and selling at a profit. There is the opportunity for large profits to be made since the property is being bought at a discounted price, improvements are completed on the property, and then selling the property at a higher price point than purchased. If you are a more creative/hands on person, it is an opportunity for you to use your skills, knowledge, and creativity for a fulfilling and engaging investment. It will also be a short holding period, meaning quick turnaround and quick profit.

But you should be aware that as you start getting into the project you may start uncovering bigger issues that need more work and time to complete, leaving you with a higher-than-expected renovation cost, and resulting in less profit. The market also has the potential to be unpredictable, meaning you could be guaranteed a quick sale when you buy it, but by the time the project is done, it could be sitting on the market for a little while, costing you more and cutting into your profit.

REAL ESTATE DEVELOPMENT:

Real estate development involves the purchase of land or existing properties to build, renovate, or convert into new projects with the intention to sell or lease completed properties. Projects that meet market demand and are well executed have the potential to result in high financial returns and high profits. You also have control of the entire project, from acquisition to renovation/conversion, design, and marketing. Through this process, you will also be able to create value through improvements and functionality of properties.

However, there is the requirement for significant upfront capital, and it will be necessary to secure financing for land, construction, and permit costs. It can also be a complex and time-consuming process, and the project’s success is dependent on being able to sell or lease the property when done. Market risks should also be considered. Supply, demand, competition, and change in the economy and market shifts can all impact the project and result in less financial gains.

PORTFOLIO BUILDING:

With portfolio building, the investor acquires and builds a portfolio of properties over time. The properties may vary in location or type of real estate. Overall, the goal is to build a collection of properties that provide cash flow, value appreciation, and long-term wealth accumulation. You will be able to easily diversify investments across various locations, properties, and market segments. There is also the benefit of some protection against inflation. As inflation increases, property values and rent increase.

Before you decide on building your portfolio out, be aware that this strategy requires significant capital, can be expensive, and you will need funds for closing costs, own payments, and any renovations. It may also be necessary for you to take on management responsibilities, which would take time and resources. There is also a risk with financing and interest rates. Interest rates may fluctuate, costing you more money in the long run.

WHOLESALING:

For wholesaling, investors identify properties to secure under contract and assign or sell the property to another investor without taking ownership of the property. With this strategy, there are minimal capital requirements with little to no upfront capital investments. It’s a good opportunity for new investors to learn the ropes and understand market dynamics, develop negotiating and deal finding skills without significant financial commitment.

However, potential profit is very limited since you act as the middleman in the deal.  The process requires marketing and lead generation to find the properties and potential buyers. Wholesaling may also have complex legal and contractual requirements. This means you need to understand local regulations and be able to draft appropriate contracts for the property. Failure to do so may result in disputes with the sellers, buyers, or any other parties involved in the process.

Determining which investment strategy is right for you is an important step in achieving financial goals and building your long-term wealth. Remember that there is no one size fits all strategy, so what works for someone else might not necessarily be right for you, and that’s okay. Be sure to weigh all the pros and cons of each strategy you are considering, and you’ll find the one that’s right for you.

When you decide on your perfect real estate investment strategy, Bridge Loan Network’s software is available to help you keep all your lending files and information organized and secure. If you are interested in learning more, sign up for a demo today!

Bridge Loan Network A to Z

Loan Management Systems (LMS) and Loan Origination Systems (LOS) help to provide a streamlined and automated lending process. These systems are an essential tool to improve efficiency, reduce costs, and ensure compliance.  In this post, we will provide an A-to-Z list of the features and functionalities of our LMS and LOS.

AUTOMATION

Don’t be stuck in the manual process anymore. Bridge Loan Network’s Loan Management System and Loan Origination System allow brokers and lenders to ditch tedious processes and automate their company.

BORROWERS

Borrowers will be able to upload their own documents that are requested from them. A unique link will be provided to them, and they can use that link to access their documents. They can also upload documentation of their own and complete signatures to help with the progress of the deal.

CLOUD-BASED

The Bridge Loan Network software is fully cloud-based, meaning you don’t have to download any extra applications to your computer, and can access your portal anywhere you have an internet connection. 

DOCUMENT MANAGEMENT

Easily manage all the documents pertaining to your loans and deal scenarios. Keep track of deadlines, document expiration dates, and more directly through the software.

EFFICENT

Take your outdated manual process and automate it, turning it into an efficient workflow! No more jumping back and forth between folders and files. Every document you need will be available in one place with the simple click of a button.

FLEXIBILITY

Because the Bridge Loan Network software is cloud-based, all you need to access it is an internet connection. Access to software is flexible, and you only need the link and your login. It is also important to keep security in mind, so remember to only use secure and trusted internet connections.

GROWTH

Software solutions help your team to easily grow. Additional team members can be added on to your portal, and you still pay the same price. No matter how much your team may grow, your costs for the portal will remain the same.

HISTORY

Easily keep track of your borrower’s history with you, and their pertinent information needed for loan files. Know what deals they’ve been a part of in the past, what kind of deals they are generally interested in, and have their information on file for future loan files.

INTUITIVE

Bridge Loan Network’s software has an intuitive and familiar feel to it, allowing you to jump right into the software and get your business rolling. The team is always available for every step in the process if you ever need help.

JOINT APPLICATIONS

If more than one person is applying for the loan, our software can handle that. Easily add borrower and co-borrower information into the contact section in the portal.

KEY LENDING METRICS

See metrics such as loan-to-value ratios (LTV), credit scores, and more important lending metrics directly within the software. This can help you make important business decisions about the deals your company is working on. Know if it’s the right deal for you, or maybe you need to pass on this one and move on to other deals.

LOAN PROGRESS TOOLBAR

Never lose track of what stage your deals are at again. Easily see when deadlines are coming up, and the progress of your loan scenario with our loan progress toolbar, which can be customizable to your lending milestones.

MILESTONE EMAILS

Receive automated emails when major loan milestones are completed, as well as milestone being logged into the message board within the loan with time stamps.

NEW EMPLOYEE ONBOARDING

Incorporating the software into the new employee’s onboarding process can help ensure a smooth transition for your lending team. Set-up of their portal can be done in advance, allowing the new team member to log in on their first day and begin acquainting themselves with the software they will utilize daily.

ONE CLICK CREDIT/BACKGROUND CHECKS

Background and credit checks are as easy as one-click and can be done directly within the software! There will be no need for a separate program or software for credit and background checks when utilizing Bridge Loan Network’s software.

PARTNERSHIPS

We are proud to offer several partnerships to help make your life easier when it comes to closing deals successfully. We can offer assistance and resources with everything from appraisals, background reporting, and referrals.

QUICK LOAN PROCESSING

With Bridge Loan Network, you and your team can process your deals from application to closing, all in one convenient place. Including requesting all required documentation, reports, and client information.

REFERRAL PORTAL (Private Lender Link)

With Bridge Loan Network’s software, you have access to Private Lender Link’s Referral Portal. Receive feedback and lender recommendations for deal scenarios.

SECURE PAYMENT COLLECTION

Easily collect any fees and payments directly through the software with secure payment portals. No more jumping back and forth between manual documents and payment processing.

THIRD PARTY INTEGRATIONS

The Bridge Loan Network software offers open API capabilities, allowing for more integration of external systems, and helping control the flow of important information.

UNLIMITED DOCUMENT COLLECTION

There is no limit to how many documents can be saved to the Bridge Loan Network software. All the documents and information for all your loan scenarios and deals can be stored in one easy to access place and can be exported to your local drive when needed.

VIRTUAL CUSTOMER SUPPORT AND TRAINING

All the necessary training that you need to get up and running with the software is conducted virtually. If there are any questions that come up after the training, the support team is just a click away. Or you can reach out to the representative you had your demo or training with.

WHITE LABELED

Everything from the application to your portal can be branded to your company, including adding in your logo. Your brand identity remains consistent, and your clients won’t be confused about who they are working with!

X-PORTING CAPABILITIES

If you ever need (or want) to work outside of the software, you can export any of the documents or specific loan files to your computer. Exporting capabilities enable lenders to generate reports, share loan data, analyze loan data to identify trends, and make data driven decisions.

YES, IT IS SIMPLE

The Bridge Loan Network software is the easiest and simplest software you will use for your business! With virtual training, you’ll be able to jump right in and put in work that matters instead of wasting time in complicated systems.

ZERO TIME WASTED

Spend less time clicking around between files and deals and spend more time being productive while working on your deals! Less time on finding files means you aren’t wasting time that you could be using to make more money.

For more information about our Loan Management System and Loan Origination System, check out our website and request a demo today!

Don’t miss out on deals because of messy processes. 

58th National Private Lending Conference

The Bridge Loan Network team is on the road again!

Our next stop will be Atlantic City for the 58th National Private Lending Conference, formerly known as the Pitbull Conference. Join us at the Hard Rock Hotel and Casino in Atlantic City June 19th through the 21st for networking, speaking sessions, and a poker tournament in support of St Jude Children’s Research Hospital.

The National Private Lending Conference is a 3-day event for real estate professionals that includes presentations on a wide range of topics pertaining to the real estate market and the private lending industry. The scheduled speakers represent all facets of the industry and will provide insight into the market.

Be sure to stop by our booth to have conversations with Marketing Manager, Erica Sikoski, and Business Development Specialist, Jacob Therrien. They will be showcasing our Loan Origination System built specifically for private lenders in the space.

Learn more about the National Private Lending Conference HERE and find the full conference schedule HERE.

Tech Tidying: Digital Spring Cleaning

With spring officially here, a lot of people are shifting their focus to their spring-cleaning checklist. But cleaning out physical clutter isn’t the only cleaning that you should focus on. Now is a good time to go through your technology to clean up files, check account security, and get rid of some built-up dust, crumbs, and cobwebs.

Are there unused applications on your desktop?

Take some time to go through your applications and files. If there’s anything you haven’t used recently, now is the time to get rid of it. By getting rid of old files and applications, you can help your device run smoothly, and you’ll have space for more up to date and relevant files. If you aren’t sure where to start with your files, you can always sort them by date, size, or name to help you decide what to delete.

Do you know where your files are?

If you find that you are struggling to locate the files you need when you need them, take an afternoon to create folders and subfolders. By organizing your folders based on your workflows or categorized by tasks, it will be easier to find what you need. You could choose to group files by date, event, or file type (photos, videos, personal documents, work documents).

Are you up to date?

Do you remember the last time your computer had an update? If it’s been a while, it may be time to check for system updates. By keeping your software up to date, you can easily improve your device’s security and performance. If you haven’t already, now is a good time to enable automatic updates so you don’t need to worry about checking manually in the future.

Is there a layer of dust and crumbs?

It will only take a moment, but cleaning your computer, keyboard, and other hardware can prevent problems like overheating or sticky keyboard keys. Overall, cleaning hardware helps to maintain your device, ensures it runs smoothly, and helps to extend its life.

Have you backed up data recently?

Having a recent backup of your data is helpful in the event of hardware failure, theft, or human error. When backing up your data, it is a good idea to use multiple backup methods such as an external hard drive and cloud storage. You should also check your existing backups regularly to make sure the data is correctly backed up and you can restore it easily.

Are your accounts secure?

Have you updated your passwords recently? Do you have two-factor authentication turned on for accounts that have that feature? Updating passwords on a regular basis and turning on two-factor authentication is an easy way to protect your personal data from online threats. Be sure the new password is strong, unique to that account, and can’t be easily guessed by anyone else.

Have fun while cleaning and organizing your technology and prioritize proper data management and security to maintain the performance and functionality of all your devices. To assist in managing your lending files and making them easier to maintain and organize, you should check out Bridge Loan Network’s Loan Origination Software and Loan Management System. Happy tech tidying!

Jacob Therrien Joins the American Association of Private Lender’s Ethics Committee

FOR IMMEDIATE RELEASE

Jacob Therrien Joins the American Association of Private Lender’s Ethics Committee

Vernon, CT (April 21, 2023) – Bridge Loan Network is pleased to announce the appointment of our Business Development Specialist, Jacob Therrien, to the Ethics Committee with The American Association of Private Lenders (AAPL). The American Association of Private Lenders is the national organization that represents the private lending industry, providing education and networking opportunities for its members.

The Ethics Committee is responsible for continuously evaluating AAPL’s Code of Ethics to ensure that it is clear, complete, and relevant to the private lending industry. The committee also provides guidance to AAPL’s members on best practices and writes articles and presents webinars to articulate a framework of practice.

“I am honored to join the Ethics Committee with The American Association of Private Lenders,” said Jacob Therrien. “My goal is to provide valuable insights for the Ethics Committee using my knowledge and experience working with Brokers and Lenders from a technology perspective. This is something I know the Committee plans to leverage, as data protection and security become more of a hot topic in our industry.”

AAPL’s Code of Ethics is a living, breathing document that must change with the times to protect the viability of the industry. The Ethics Committee is charged with ensuring that the Code does not unnecessarily burden members with impractical expectations. Additionally, the committee treats all potential Code of Ethics violations with the utmost care, consideration, and gravity, while also shielding members from parties who seek to use AAPL’s investigation process to harass or express dissatisfaction in an otherwise ethical outcome.

“For Bridge Loan Network, being part of the AAPL Ethics Committee is about being an advocate for conducting business in the most ethical way possible,” said Jacob Therrien, when speaking on what being appointed to the Ethics Committee means for our company, Bridge Loan Network. “We are proud to represent all that AAPL and its members stand for. The company, through our involvement and efforts on the Committee will speak on ethical dilemmas faced in our industry, create guidance, and best practices, and bring forward ideas on how to better our industry for the future.”

“For myself, being a member of the Ethics Committee is one the biggest accomplishments in my career thus far,” said Jacob Therrien, when speaking on what being appointed to the Ethics Committee means personally. “To now have a hand in this Committee directly by bringing my personal experiences and ideas is something I am extremely proud of.”

AAPL is the only national private lending organization with a publicly accessible complaint process. The organization’s Code of Ethics is a critical component of its mission to promote and maintain the highest ethical standards in the private lending industry.

“I understand the importance of ethical behavior in the private lending industry, and I look forward to working with my fellow committee members to ensure that our Code of Ethics is effective in maintaining the highest standards of professionalism,” said Jacob Therrien.

About AAPL

The American Association of Private Lender (AAPL) is the national organization that represents the private lending industry, providing education and networking opportunities for its members. The organization’s mission is to promote and maintain the highest ethical standards in the private lending industry. AAPL has a membership of over 4,000 private lenders and service providers nationwide.

About Bridge Loan Network

Bridge Loan Network is a leading loan origination software provider for private lenders. Bridge Loan Network is dedicated to providing the private lending industry with the technology and support necessary to streamline the loan origination process. The platform offers a suite of tools that enable private lenders to manage their loan pipeline, communicate with borrowers and brokers, and process loans more efficiently.

Contact:

Name: Erica Sikoski

Title: Marketing Manager

Phone: (860) 432-4895

Email: Erica@bridgeloannetwork.com

Features to Love About Your Loan Management System

Loan Management Systems can be very helpful for broker’s processes and pipeline management. It is an important tool for your business, and there are certain features you should love when conducting your business in a Loan Management System.

Streamlining the loan process

Loan Management Systems can automate the loan application and origination process, allowing you to process more loans in less time. This can help your team to increase their loan volume and revenue. All your loan files and data will be in one place, meaning you spend less time organizing files and more time closing deals.

Managing your pipeline

Loan Management Systems can provide you with a dashboard that shows the status of all your loans. Monitor your loan pipeline and prioritize your work according to the status of each loan. A key feature in our Bridge Loan Network Loan Management System, is a loan progress toolbar that shows the status of your current loans. This allows you to see where in the loan process as specific deal is, helping you stay organized and on top of your workload.

Automating communication

Loan Management Systems can help automate communication with borrowers, sending out reminders and updates on loan status, payments due, and other important information. This can help you stay in touch with your borrowers and provide better customer service. Bridge Loan Network’s Loan Management System can also send you loan milestone emails, allowing you to stay on top of your lending timelines. You also have the ability to communicate securely with your client directly within the software through the message log.

Ability for integrations and partnerships

Optimize your lending practices and improve your bottom line through partnerships and integrations within your Loan Management System. With open API capabilities you can connect partnerships to the system, like Bridge Loan Network’s partnership with Private Lender Link, you can receive lender suggestions and scenario input from the PLL team directly into your Loan Management System portal.

Overall, Loan Management Systems can help brokers streamline their loan origination and management processes, increase their loan volume and revenue, and provide better customer service to their clients. Reach out to the Bridge Loan Network team for more information about how our Loan Management System (LMS) can help your brokerage today!

57th National Private Lending Pitbull Conference

The Bridge Loan Network team is ready to kick off our 2023 tradeshow season!
We are excited to be returning to Florida for the 57th National Private Lending Pitbull Conference.

Join us at the Ritz-Carlton in Key Biscayne, March 25th through 27th for networking, speaking sessions, and a day of golf.

Pitbull is a 3-day event for real estate professionals that includes presentations on a wide range of topics pertaining to real estate based private money financing. The scheduled speakers represent all facets of the industry and will provide a deeper insight into the market.

Our own Business Development Specialist, Jacob Therrien, will be speaking on the SERVICE PROVIDERS PANEL on Monday, March 27th. You can find the full schedule of panels and events HERE.

Be sure to stop by our booth to speak with our Marketing Manager, Erica Sikoski, and Business Development Specialist, Jacob Therrien.

Learn more about the Pitbull Conference HERE and find the full conference schedule HERE.

Tradeshows: Post-Show Reflections

Now that you’ve had a successful show, it’s time to determine how successful this venture was for you and your business. How you determine success is ultimately up to you. You may decide to base the success on how many deals you closed with connections made at the show. Or maybe you base your success on how many new connections you made while there. Ideally, you should set these success metrics before the show begins, to help ensure tracking post-show success runs smoothly.

When it comes to following up with new connections, start by reaching out through email. Thank them for coming to the show, connecting with you and recap your business and how you can work together towards a common goal. Include any application links you may have, as well as general information about your business as a refresher, based on any conversations you had while at the show. If one of your success metrics is to set up meetings or product demos with your new connections, Calendly can make scheduling these meetings simple. If you have a Calendly account, you can include your appointment link for simple scheduling through email.

Reflecting on the show, it’s important to review your performance, but it’s also important to reflect on the overall atmosphere of the show. What did you do throughout this show that worked well to reach your success metrics? And is there anything that you can do for the next one to make it even more successful?

If you are exhibiting at the show, it’s helpful to review the logistics post-show. What were some specifics of the floor set-up? Your booth location on the show floor can make a significant difference in the overall performance throughout the show. Centralized locations and those near main egress doors usually provide ample foot traffic, which can present relevant deal scenarios. It may also be possible that you found your booth location was surrounded by companies or brands not in line with your customer base, and your booth performance lacked as a result.

Overall, consider if the show was right for you. Was it worth your time and effort to attend, and would it be beneficial to go again? Or maybe you determine you didn’t have success, and that’s okay. Take time to reflect on this show and figure out what you should change for the next show. Now you have determined your success metrics and what you’re looking for in a show you can better determine what is needed to be successful in the future.

Tradeshow: Preparation Tips

There is a lot of behind-the-scenes work that goes into tradeshows, and it isn’t just what you see in the exhibit hall. Behind every exhibit are months of pre-planning, and post-show reflections. A successful tradeshow is the outcome of good planning and the right preparations. And as cheesy as it might sound, you really do get out of a tradeshow what you put in.

Research the individuals who will be attending. Who are they, and what might they be looking for while there? Learning who is attending can also help you plan out who you will talk to. If you see someone that you have either done business with in the past or someone you’ve had conversations with in the past and want to reconnect, reach out and see about setting up meetings with them. 

In addition, create goals for the tradeshow, both personal and business, and create a plan of action on how you can achieve those goals. By setting your expectations realistically for the event, and how you can best use your time and resources, you’ll be able to achieve or exceed those goals.

If your company has a booth location, schedule a time for your team to do a test setup before shipping the items to the tradeshow. Ensure everything works the way it should, and that nothing is broken or missing pieces. It makes it easier on yourself and your team if you know how to set up your booth before you get to the tradeshow floor. You might only get a few hours or less of set-up time, so it’s best to use the time wisely. The more time you have can be used for any last-minute emergencies that might pop up. 

Alongside ensuring your booth setup is good to go, print materials and handouts are key in sharing your company’s offerings with potential customers. If you think you have enough print materials, you probably don’t have enough! It’s always better to have over-estimated how many print materials to send than not having enough. The worst thing that can happen to you is someone wants information about you, or your company, and you don’t have any more print materials to hand out. If this does ever happen, and it might, the best course of action is to take their contact information down and send them a digital version of your materials.  

Be sure to bring materials to market yourself and the business you represent, including business cards. You are there to make connections. The people you meet may end up being a very useful resource down the road. So, bring a decent-sized stack of your business cards with you so that you can share your information with people.

Networking and making connections are key components of tradeshows. Even if there are no formal networking opportunities, speaking sessions, cocktail hours, parties and other events associated with the tradeshow are a great way to meet other people in your industry. While you’re networking, it is also a good idea to have some way to organize business cards and contacts that you made during the event. Some shows have an event-specific app with contact info for all the confirmed attendees, but sometimes you will need to store a contact on your own. This may be as simple as pen and paper, but some apps allow you to scan business cards and record their contact info and any notes in one place. You can also jot notes down on any business cards you collect from people, to help personalize your follow-up when back in the office.

These are just some of the things you can do pre-show to prepare yourself. There is a lot more on the technical side of tradeshows that is equally important. But these are great starting points to keep in mind regardless if you are going to your first tradeshow or your 500th.