Utilizing Social Media to Benefit Your Business

Social MediaIt’s no secret that social media can go a long way. And when used effectively, it can make great differences in your business. Platforms such as Instagram, LinkedIn, Twitter, and Facebook have taken off to allow individuals to reach a broader audience. Social media is amazing nowadays, and you can quite literally reach people across the globe with just the touch of your fingertips. But maintaining the right attitude and energy is essential for the intent of the message. Here are some tips to maximize your visibility and engagement with your business.

The Power of the Hashtag

I know you’ve seen them! Don’t underestimate the power of the hashtag. That simple character works wonders when used effectively. When posting on social media platforms, you’ll want to be sure to pick out keywords to put a hashtag in front of. So, if you’re writing a blurb about cell phones, you may want to include #technology for example. Hashtags are key components to maximizing the visibility of your posts because when individuals quickly search keywords that you’ve included, your post will show up. Embrace the hashtag!

Less is More

Don’t feel pressured to push out meaningless content every hour. Organize your content in a fashion that highlights exactly what you want to say and say it! With that being said, know your platform. You may post differently on Twitter versus Facebook, and the main factor to that is the character limit. There’s no need to beat around the bush and create long, overdrawn-out posts. Social media can be used to capture your reader’s attention quickly and concisely. Stand out from the feed of users (with the help of hashtags) and tell them what they need to know. Consistency is key! Make sure you have a regulated schedule of appropriate posts but don’t overdo it.

Engagement & Interaction

Find a way to engage with your audience members. Are you including a #TestimonialTuesday? Or a #MotivationMonday? Find something that suits you and your business and roll with it. Another form of interaction includes showing those that work behind the scenes of your company. People want to know who is behind the hard work that contributes to your business succeeding. Of course, promoting your product is important on your platforms, but showing the faces of your workers gets people’s attention. Mix up your posts with information based as well as company fun photos and content. Let the world know who YOU are as a company.

And don’t forget to follow Bridge Loan Network on all our social media platforms!